Resources
Knowledge Is Power
Gain insight into the promotional products industry and get the latest tips and tactics for growing your business from the AIA Community.
“An investment in knowledge pays the best interest.”
The Write Promo Blog
Marketing tips, sales tactics and latest trends and tips.
From marketing tips and sales tactics to the latest trends and tips, AIA’s The Write Promo Blog is a collection of content from the AIA Community written especially for promotional product distributors.
As leaders, shaping organizational strategy is one of our most important roles...
I often encourage members of the AIA Community to own their own journey because...
The philosopher Jean-Jacques Rousseau asked a question in the 1700s that still...
A disaster can happen to your business in countless ways. Not being prepared for...
Creating a productive work environment for your employees should always be a top...
Trying to manage the technical aspects of your business can be a huge...
Promo items have been a tool in the marketer’s toolbox for over 200 years, and...
Creating backups in the cloud for your business is key to limiting the impact of...
Technology plays a key role in nearly all areas of a company. Any technical...
In June 2021, 440,000 new businesses were started, capping a record-high, 16...
Spring is just around the corner, and with the lush green and warmer weather...
Building a small business requires a lot of effort and hard work. One way to...
According to Harvard Business Review, research has shown that companies with...
When you’re an entrepreneur, small things can make or break your business. Early...
Understanding how to stay proactive against cyber threats is critical for small...
I was recently working on my letter to our AIA Community for our first-ever ...
In this era of digital transition and online conveniences, managers and...
I’ve been in the promo industry for many years and there’s so much to love about...
In my four years at AIA, I have seen firsthand the strong entrepreneurial spirit...
The PPAI Expo provides those in the promotional products industry with...
On Thursday, June 24, 2021, Microsoft announced that after six years of Windows...
Using Technology Safely While Traveling
It’s officially trade show season in...
The Great Resignation is here, and with it comes big changes in the promo...
Nothing beats a tangible, printed letter. Tearing open a thick envelope...
2021 has brought unprecedented supply chain shortages everywhere, but especially...
Bell-bottoms and scrunchies are back in style, The Matrix was just revived, and...
Instagram isn’t just for posting pretty pictures! More and more frequently...
In today's world of digital connectivity, sometimes it can feel like there aren
...Today is your chance to be the supply chain HERO for your customers! It’s no...
We’re starting to see the light at the other end of the tunnel! Vaccines in...
We can all agree, the past fifteen months had its challenges! We spent time...
The promo product industry is known for its ability to find new and innovative...
As vaccines continue to roll out, people are getting more and more excited to...
The promo industry is still coping with the lasting effects from the pandemic...
Here are 3 easy ways to improve your LinkedIn Profile and capture clients’...
Whether you work in promo, or you just love receiving it, everyone has their...
Prospecting can be extremely challenging especially when you have to relate to...
The restaurant industry has had to make changes and adapt to operating during a...
Caring about the environment started as a legitimate cause and has since turned...
The pandemic has thrown us all for a loop, and it will continue to have impacts...
Retail brands and promotional products have been the perfect pair for decades...
We’re in the year 2021, but what year is your marketing in? Marketing techniques...
The event planning process follows a similar pattern, whether an event is held...
Promo products would just be products if they didn’t have logos, which is why...
Offering sustainable promo products is easy, but can you talk the talk? When...
Who doesn’t love the anticipation that accompanies the arrival of an eye...
International Women’s Day is recognized every year on March 8. It’s a day to...
How To Show Employees They’re Appreciated In 2021
Employee Appreciation Day is...
Drop-ship and profitability aren’t two words you hear together very often. Here...
Over the past few months the world has been inundated with news and nonstop...
Ever since COVID-19 hit the United States, PPE (personal protective equipment)...
Now that 2020 is done, it’s time to shine in 2021! The past year has been a true...
It’s safe to say that most people have been looking forward to 2021 for quite a...
We don’t need to, but we’ll say it again, 2020 has been a year unlike any other...
Last month AIA hosted its first ever virtual national sales meeting, 2020...
We just wrapped up our first virtual national sales meeting and despite working...
When you build a social media profile, that doesn't mean people will...
I always say that if we were all the same, what a boring world we would live in...
The pandemic may have canceled most gatherings and activities that were planned...
As the Coronavirus and the resulting mitigation efforts continue to cause...
The Super Bowl is the biggest day of the year for the advertising industry with...
The PPAI Expo is one of the largest and most exciting industry events we...
From the day that I started at AIA, (back in September 2019), I knew that I’d be...
As 2019 comes to a close, our attention naturally turns to the coming new year...
Wanting to make the world a better place isn’t just a pipe dream voiced by...
On Air with AIA
We don’t just dip our toes into the most important issues in the promotional products industry.
We don’t just dip our toes into the most important issues in the promotional products industry, we cannonball into them through sharing people’s personal experiences and stories, to help entrepreneurs grow and succeed in this ever-changing industry! Listen to our latest episode of On Air With AIA or binge our whole catalog, and remember to subscribe on Spotify or Apple Podcasts.
