Already Gear, Coolperx and What’s Up Promotions! Join AIA

Neenah, Wis. (July 10, 2019) – AIA Corporation (AIA) recently welcomed three distributors, including Already Gear, Coolperx and What’s Up Promotions!, to its community of nearly 300 independent Owners and more than 3,000 supplier partners. All will have access to AIA’s industry leading financial, technical, sales, marketing and purchasing solutions. “We’re thrilled that Already Gear, Coolperx and What’s Up Promotions! have chosen to partner with AIA to grow their businesses,” said AIA President and CEO Matt Gresge.

“Each of these distributors embodies the values that AIA is built on -- smart, hungry, honest, collaborative and All In! -- and we look forward to helping them achieve their goals while bringing new efficiencies to their businesses.”

Already Gear
Already Gear is based in Dallas, Tex., and offers corporate customers in the Dallas-Fort Worth area and beyond a wide range of promotional marketing products coupled with superior customer service. Owners Teresa and Reginald Beaudoin each have over 20 years of industry experience. According to Teresa, partnering with AIA will enable Already Gear to grow its business without a ceiling. “With the strong financial backing and marketing expertise of AIA, we feel like a room without a roof,” she added. Already Gear has 2019 projected sales of $1.5 million.

Coolperx (formerly Kreativo) provides curated, conscientious branded merchandise and corporate gifts. After operating independently, Owner Lu Cysewski rejoined AIA seeking the financial backing and sophisticated back-end support needed to take her business to the next level. “Since joining, I’ve appreciated the reporting and insights that AIA’s enterprise system provides,” said Cysewski. “I can quickly view important data like sales or commissions and make informed decisions. And, with AIA’s financial backing, I can confidently fund large orders.” Coolperx is a woman-owned and service-disabled, veteran-owned company based in Bellevue, Wash.

What’s Up Promotions!
What’s Up Promotions! is based in Kensington, Md., and specializes in promotional products, as well as large format and commercial printing. Owner Adam Kaplan has over 25 years of industry experience. According to Kaplan, AIA’s buying power, back office support and company stores solution drew him to AIA. “This partnership allows us to do what we do best, which is providing customers with unique promotional products and industry-leading service,” said Kaplan. “It relieves us of the day-to-day operational pieces that take time away from sales and growth.” Kaplan, along with partners Vice President Brooke Duvall and Sales Manager Dani VanScoyk lead a team of nine other employees. The company’s projected 2019 sales place it in the top 10 percent of AIA Owners by sales volume.

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